LOOK Magazine

LOOK magazine was a biweekly, general-interest magazine published from 1937 to 1971, with more of an emphasis on photographs than articles. A large-sized magazine of 11 in × 14 in, it was a direct competitor to Life, which began publication months earlier and ended in 1972, a few months after LOOK shut down.

Although planned to begin with the January 1937 issue, the actual first issue of LOOK to be distributed was the February 1937 issue, numbered as Volume 1, Number 2. It was published monthly for five issues (February–May 1937), then switched to biweekly starting with the May 11, 1937 issue. Page numbering on early issues counted the front cover as page one. Early issues, subtitled Monthly Picture Magazine, carried no advertising.

The unusual format of the early issues featured layouts of photos with long captions or very short articles. The magazine's backers described it as "an experiment based on the tremendous unfilled demand for extraordinary news and feature pictures". It was aimed at a broader readership than Life, promising trade papers that Look would have "reader interest for yourself, for your wife, for your private secretary, for your office boy".